![]() ![]() That would mean they had to create approximately 4.7 million FB Live videos daily to reach the 3.5 billion mark. Let’s assume Facebook Live users were publishing live videos every day for two years. That’s nearly half of the world’s global population. Since its debut, Facebook Live broadcasts have doubled year over year, according to the newly appointed Head of the Facebook App, Fidji Simo. In 2018, the number of Facebook Live broadcasts reached 3.5 billion. How do we know this? Well, in just one year Facebook Live won over one-fifth of the network’s video viewership.īased on Facebook Live numbers from 2017, Facebook Live videos accounted for 20% of all videos on the platform. In 2017, 1 out of every 5 Facebook videos was a live broadcast.įacebook launched FB Live in 2016, and the Facebook community embraced the new video format quite well. (Buffer, Siteefy) All About Facebook Live 5. All of these figures indicate that more and more businesses are gradually incorporating live video into their marketing strategies. Looking back even further, the percentage of those who’ve didn’t create a live video in 2016 was 73%. In contrast, a 2017 survey showed that over two-thirds of businesses didn’t create a live video during the year. The percentage of companies that reported broadcasting live videos stood at 42.7%. According to live streaming stats, 2018 recorded a 38% increase in live video usage among businesses. The number of businesses that have adopted live video formats is on the rise. 42.7% of businesses broadcasted a live video in 2018. Additionally, video is the most used content on social media, and the most popular platform for publishing video content is Facebook once again (81.2%). This year, the numbers are a bit down, with 93.7% of businesses using it. The 2018 “State of Social” report showed that 96% of companies use Facebook actively. ![]() One of the essential Facebook statistics to keep in mind is that Facebook is the primary social media channel for businesses. 20% of users tune in to live videos to feel like they’re part of an event, whereas 17% of users said that live videos add a note of authenticity to video content. A quarter of users reported that live videos make them feel informed and up-to-date with the latest news and events. With some of the most incredible Facebook Live facts and stats ahead of us, let’s go through the common reasons why people watch live videos. 25% of users watch live videos to stay informed. Digital streaming subscriptions come second, followed by sites and apps from TV networks. More than half of the global video audience streams live videos from social media channels such as Facebook Live, Twitter Live, YouTube, and Twitch. This stat explains why Facebook Live and other players from the live video arena have such high adoption rates among users. 52% of those who stream live video do so through social media.īefore we explore more incredible Facebook Live stats, it’s important to keep one thing in mind: social media is the top destination for streaming live videos. ![]() According to Mark Zuckerberg, Facebook CEO, “We’ve seen people interact way more around live videos than regular ones.” Social Media Streaming 1. What does this have to do with Facebook Live? Well, Facebook’s live videos encourage the meaningful interactions the 2018 algorithm is all about. One of the crucial new ranking signals is the type of content users post. The changes in Facebook’s 2018 News Feed algorithm focused on encouraging meaningful interactions, where comments, reactions, and shares get priority over passive actions such as clicking the Like button. The Facebook Algorithm Change and Live FB Videos Facebook Live users watch FB Live videos 3 times longer than pre-uploaded videos.Facebook Live’s search popularity increased by 330% in just one year.Facebook Live videos get 10 times more comments than regular videos.Facebook Live videos produce 6 times as many interactions as traditional videos.The daily watch time for Facebook Live broadcasts quadrupled in a single year.In 2018, the number of Facebook Live broadcasts reached 3.5 billion.In 2017, 1 out of every 5 Facebook videos was a live broadcast.The Facebook Live video view count climbed to 2 billion viewers in 2018.So let’s take a look at the essential stats on Facebook Live to see how it’s holding up in the live video arena. While Google’s video-sharing platform, YouTube, went live in 2011, Facebook’s live product came to the scene relatively late, in April 2016. Facebook Live, Periscope, YouTube Live, Twitter Live-all of these platforms support the live video format. And the vast majority of them are turning to social media channels in search of live video formats. Social media users today consume more video content than ever before. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |